“R&C brought to our long-term
flexibility initiative incredible
skill and a deep understanding of
the business drivers of flexibility."
Stacey Gibson, Bristol-Myers Squibb


Virtual Research
Tackling key business problems with flexible solutions and methods

Sodexo
got actionable flexibility feedback from their dispersed staffs with R&C’s virtual focus groups… This highly engaged corporate services leader wanted to have thorough and representative input into the training and communication strategy for their flexibility rollout. The problem: they wanted to do a large number of groups of both managers and employees in multiple locations – and in a fast and affordable way with a busy staff.

Having already spent considerable time in the organization with the design and development of its flexibility initiative, R&C was quite familiar with Sodexo and what its leadership expected. It believed that it could – and it did – produce a process and product that was fast, thorough – and reasonably priced, because:

It reduced travel time and cost – and lost productive time – dramatically

It made scheduling far easier since participants needed only 90 minutes and a phone to join the group

It allowed greater precision in identifying people who would add unique value to a group without considering 
disruptive travel impact

Because of the modest footprint of the process, more people could be interviewed and a more refined agenda 
could be pursued

Sodexo would receive a more robust product far more cheaply by eliminating R&C travel time and cost and 
leveraging consultant time

The result:
Sodexo got strong and constructive participation in the project and high marks from its staff for engaging a broad circle of people in these discussions. Company leadership also felt they received a solid report on which they could base final decisions. R&C was able to demonstrate the power of applying the principles and power of flexibility in another traditional domain.
 

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