Virtual Research
Tackling
key business problems with flexible solutions and methods
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Sodexo got actionable flexibility feedback from their dispersed staffs with
R&C’s virtual focus groups… This highly engaged corporate services
leader wanted to have thorough and representative input into the training
and communication strategy for their flexibility rollout. The problem:
they wanted to do a large number of groups of both managers and employees
in multiple locations – and in a fast and affordable way with a busy
staff.
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Having already spent considerable time in the organization with the design
and development of its flexibility initiative, R&C was quite familiar
with Sodexo and what its leadership expected. It believed that it could
– and it did – produce a process and product that was fast, thorough
– and reasonably priced, because:
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It reduced travel
time and cost – and lost productive time – dramatically
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It made scheduling
far easier since participants needed only 90 minutes and a phone to
join the group
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It allowed greater
precision in identifying people who would add unique value to a
group without considering
disruptive travel impact
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Because of the
modest footprint of the process, more people could be interviewed
and a more refined agenda
could be pursued
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Sodexo
would receive a more robust product far more cheaply by eliminating
R&C travel time and cost and
leveraging consultant time |
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The result: Sodexo got strong and
constructive participation in the project and high marks from its staff
for engaging a broad circle of people in these discussions. Company
leadership also felt they received a solid report on which they could base
final decisions. R&C was able to demonstrate the power of applying the
principles and power of flexibility in another traditional domain.
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