“R&C brought to our long-term
flexibility initiative incredible
skill and a deep understanding of
the business drivers of flexibility."
Stacey Gibson, Bristol-Myers Squibb


Redesigning a Sales Force

Bristol-Myers Squibb
needed more retention & production in Field Sales. R&C supported job sharing…as the right tool to solve two key problems: the turnover of talented and highly valuable female sales reps and the ongoing challenge of how to get more face time with doctors in the sales territories.


In the first months of Paul Rupert’s work with BMS, he conducted a broad diagnostic across all the BMS business units. His goal: finding places where innovative flexibility might intersect with pressing business problems.

A group of sales reps and their manager in the Field Sales Group of U.S. Medicines identified job sharing as an option that offered part-time conditions without requiring the costly redrawing of territories. They also thought it might allow more creative staffing. At the time, though, such change seemed unlikely.

BMS and R&C spent the next two years creating the platform that would make job sharing in field sales possible – briefing leadership teams across the divisions, developing a powerful task force, creating guidelines and putting them online, relentlessly training HR generalists and building online training tools. These made flexibility visible, acceptable and viable at BMS.

The leadership of U.S. Meds decided to pilot job sharing with 30 pairs of reps across the territories. The participants were nearly all strong performers. Many were at risk of leaving because they wanted part-time options. And all were looking for better ways to work. The pilot proved highly successful.

In interviews after the pilot, managers and participants described some of the solid outcomes from this initiative:

Most job sharers were highly satisfied and planned to stay long-term

Working with two resources within a position, each team modified its work process and task distribution to fit the team’s strengths

Rather than having one rep covering evening events attended by many doctors, the job sharers could double their impact at such events

The ultimate measure of field sales productivity is participation in the Pinnacle Awards; the pairs received awards at twice the rate of full-timers


A positive evaluation found high satisfaction from sharers and managers, as shown below:

“I think it’s fabulous.  I’m so much more productive…. I’m a more satisfied person.” – A job sharer

“We would have lost an individual but were able to get back a former employee as a partner and maximized the strengths of both.” – Manager

 

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